2Gud by Flipkart
What they came to us for
The refurbished electronics market was unorganised and Flipkart needed to position 2Gud to the price-sensitive Indian buyer.
What we did
With rapid prototyping and user testing, we designed 2Gud to instill trust in refurbished electronics. In 6 months, 2Gud’s app had more than one million downloads.
Nurturing 2Gud to product-market fit
We brought the most important product details to the first fold and increased conversion rate from 24% to 32%.
We devised grades for refurbished products and set standards in a previously unorganised market.
We decided to include photos of the actual product and introduced open box delivery to earn users’ trust.
