In 2018, Loco was a simple live trivia app. With rapidly growing user base, they wanted to offer more to their users. They began to ask themselves: How do we enhance the experience?
People wanted to play together with friends and family, but there was no way to invite new players or connect with existing players.
The app featured real-time quizzes that went live only twice a day. Outside those 30-minute windows, the app was unusable.
We reduced Loco’s dependence on live quizzes by introducing an archive for past quizzes. Players could now test their knowledge and earn coins even if there were no live trivia shows scheduled at the time.
We made adding friends onto Loco easier by enabling invites through phone numbers, or sending friend requests to existing ones. Players could compare their score on the Leaderboard and play more to beat their friends.
We introduced Streaks, still a little-known concept back then, which incentivised players to use Loco for consecutive days. A coin-based virtual economy also served as motivation to keep Streaks up.
In months after the redesign, Loco’s user base grew from 1 million to a whopping 8.5 million players. With over 10 million downloads today, Loco is a household name for India’s thriving gamers.
