vision
Make gaming great again
In 2018, Loco was a simple live trivia app. With a rapidly growing user base, they wanted to offer more to their users. They began to ask themselves: How do we enhance the experience?
challenge 1
Play, but only an hour a day
The app featured real-time quizzes that went live only twice a day. Outside those 30-minute windows, the app was unusable.
challenge 2
404: No multiplayer games
People wanted to play together with friends and family, but there was no way to invite new players or connect with existing players.
Redesigning the Loco experience from scratch
Dialling up the
nostalgia
We used game shows and retro gaming arcades as inspiration to ramp up the visuals. Bringing a nostalgic appeal and increasing linguistic accessibility made Loco a gaming platform designed by India, for India.
Play trivia, anytime you want!
We reduced Loco’s dependence on live quizzes by introducing an archive for past quizzes. Players could now test their knowledge and earn coins even if there were no live trivia shows scheduled at the time.
Play together,
win together!
We made adding friends onto Loco easier by enabling invites through phone numbers, or sending friend requests to existing ones. Players could compare their score on the Leaderboard and play more to beat their friends.
Keeping the app alive with a streak
We introduced Streaks, still a little-known concept back then, which incentivised players to use Loco for consecutive days. A coin-based virtual economy also served as motivation to keep Streaks up.
