Good UX writing moves business metrics
Google Search for Hotels made a small copy change — they changed the UX copy from ‘Book a room’ to ‘Check availability’. That’s all it took for user engagement to increase by 17%! This isn’t a one-off example.
Citibank saw a 66% increase in users completing their profile after their UX writers added placeholder text for input fields. Preply saw an 11% increase in scheduled lessons after rephrasing ‘Weekly lessons’ to ‘Regular lessons’.
Well-written UX copy drives better business results. And it pays to invest in UX writing.
There is no UX design without UX writing
From navigation labels to dialog boxes, from help articles to how-to guides, every word in your app is UX copy.
Clear onboarding screens and login flows help users set up a product. Direct titles, buttons and placeholders instruct the users to take an action. Empathetic error and success messages give users feedback after they’ve taken an action.
When UX writing is done well, it improves user engagement, reduces support enquiries and retains users by establishing brand loyalty.
UX writing to setting up a content design system, we do it all
There is more to content design than writing button CTAs. Our UX writing services include:
Voice and Tone: We help craft a voice and tone that makes your product stand out among competitors and establishes brand affinity with users.
Information Architecture: We help craft the information architecture of your app or website to meet user needs.
Content Audits: We evaluate your existing content to identify areas of improvements.
Writing for interfaces: We write clear, concise and conversational UX copy for your web or mobile app.
Writing for chatbots: We create your chatbot persona, structure your chatbot’s flow and write for the chatbot.
Writing support documentation: We write FAQs and how-to guides improve your product’s support experience.
Usability testing: We run usability tests for your product’s content to inform content iterations.
Content Design System: We create a content design system that includes a glossary, guidelines for error messages etc. as a single source of truth.
Training your UX writers: We help train your UX writing team and set them up for success.
UX writing workshops for your design and product team: We educate your design and product team on how to write UX copy and how to work with UX writers.
We’ve built apps with great copy for many amazing companies
Our content design process is tried and tested
We typically take on 3-6 month UX writing projects. Every engagement includes a content audit, setting up a content design system, writing for features and internal training. We modify our process based on the product roadmap and business objectives.
We’ve documented best practices for UX writing
Writing good UX copy can be easy. Our module on UX copy in Obvious University is a great starting point for those who’d like to learn more.
Frequently asked questions
1. How is UX writing different from copywriting?
UX writing focuses on clarity within digital interfaces, guiding users with concise, user-centric copy in button labels and error messages. It enhances usability and reduces friction. In contrast, copywriting aims to persuade and engage audiences emotionally through broader marketing materials like ads, product descriptions, and landing pages.
2. In the UX design process, when is UX writing done?
UX writing is integrated into the UX design process from discovery to implementation. UX writers collaborate with researchers to understand user behaviours and preferences. During wireframing, they identify areas for microcopy like button labels and form instructions. Throughout prototype development, writers refine and test the copy, incorporating user feedback.
3. Why is UX writing important?
Effective UX writing directly impacts business success by enhancing user experiences, driving conversions, and fostering brand loyalty. Clear, intuitive copy reduces friction in digital interactions, leading to increased user satisfaction and retention.