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Google Search for Hotels made a small copy change — they changed the UX copy from ‘Book a room’ to ‘Check availability’. That’s all it took for user engagement to increase by 17%! This isn’t a one-off example.
Citibank saw a 66% increase in users completing their profile after their UX writers added placeholder text for input fields. Preply saw an 11% increase in scheduled lessons after rephrasing ‘Weekly lessons’ to ‘Regular lessons’.
Well-written UX copy drives better business results. And it pays to invest in UX writing.
From navigation labels to dialog boxes, from help articles to how-to guides, every word in your app is UX copy.
Clear onboarding screens and login flows help users set up a product. Direct titles, buttons and placeholders instruct the users to take an action. Empathetic error and success messages give users feedback after they’ve taken an action.
When UX writing is done well, it improves user engagement, reduces support enquiries and retains users by establishing brand loyalty.
There is more to content design than writing button CTAs. Our UX writing services include:
We typically take on 3-6 month UX writing projects. Every engagement includes a content audit, setting up a content design system, writing for features and internal training. We modify our process based on the product roadmap and business objectives.
Writing good UX copy can be easy. Our module on UX copy in Obvious University is a great starting point for those who’d like to learn more.
1. How is UX writing different from copywriting?
UX writing focuses on clarity within digital interfaces, guiding users with concise, user-centric copy in button labels and error messages. It enhances usability and reduces friction. In contrast, copywriting aims to persuade and engage audiences emotionally through broader marketing materials like ads, product descriptions, and landing pages.
2. In the UX design process, when is UX writing done?
UX writing is integrated into the UX design process from discovery to implementation. UX writers collaborate with researchers to understand user behaviours and preferences. During wireframing, they identify areas for microcopy like button labels and form instructions. Throughout prototype development, writers refine and test the copy, incorporating user feedback.
3. Why is UX writing important?
Effective UX writing directly impacts business success by enhancing user experiences, driving conversions, and fostering brand loyalty. Clear, intuitive copy reduces friction in digital interactions, leading to increased user satisfaction and retention.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
eadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
