All successful products start with user research

In 2019, Wikipedia wanted to repackage content to engage regional language readers. We conducted user research with over 5000+ users and validated the new content strategy. In 2020, Kotak wanted to design a savvy trading app for new investors. After extensive user testing, we simplified the financial jargon and sequenced the trading journey. In 2016, Gojek wanted to redesign their partner app to reduce accidental cancellations. We tested critical flows for usability, increasing daily orders by 200%.

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We help you leverage user research to meet business and product goals

If you are entering a new market or domain,

Conduct generative user research

Generative user research helps reveal the considerations of users and their mental models. Generative research uses methods like card sorting, field visits and deep inquiry.

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If you want to test if your interface is effective,

Conduct usability testing

Usability testing helps evaluate whether the product’s flow and UI is easy to use. This typically needs a prototype that’s indistinguishable from a real working product.

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If you are optimising for conversion at scale,

Use quantitative user testing

Sometimes small optimisations can have an outsized impact. Quantitative user testing is done at scale, with a large and diverse sample size.

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If you want to validate a product idea,

Conduct qualitative user testing

Qualitative user testing helps you understand whether a product idea will resonate with users or not. You can use an artefact like a video or a rough prototype.

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We’ve helped some amazing companies grow through research-led design