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Have you ever recognised your favourite drink instantly, even without seeing the label? Or which brand posted something on social media going just by the colours and tone of voice?
These experiences underscore the invisible power of branding — a force so potent it imprints a product's essence in our minds beyond just visual cues.
Branding is doubly important in the digital realm, where new products and services are launched daily. A strong brand can make a product stand out through a unique personality that resonates with the it’s target audience. This emotional connection can foster loyalty, encouraging repeat usage and advocacy among users.
From our experience, that’s easier said than done. Branding goes beyond just a logo or a colour scheme; it encompasses the product's values, voice, and the experience it offers. It’s a high-stakes exercise that involves a nuanced understanding of consumer psychology, market trends, and the competitive landscape. That need dedicated time, effort and expertise — which is why many top companies chose to partner with top branding agencies.
Nike had Wieden+Kennedy, Slack had Pentagram, Spotify had Collins. To help you find the right branding partner to play a pivotal role in your product’s growth, we’ve put together a list of trusted and much-loved branding agencies.
Pentagram is one of the world’s top branding agencies, known both for its broad spectrum of expertise and its unique work structure where the owners are also the creators of the work. Their services include strategy and positioning, graphics and identity, products and packaging, exhibitions and installations, sound and motion, and more. Their branding work, in particular, is distinguished by its deep integration of strategy, design, and storytelling, tailored to each client's unique identity. This methodology allows for the creation of timeless brand experiences that engage and endure.
A branding project we loved: Positioning and brand identity for Sharjah, UAE
Landor’s service suite includes consulting and design, but they’re most well-known for designing unique brand experiences for their clients. They use a data-informed approach that connects business strategy with brand identity, and their methods span visual, verbal, sonic and motion design. Landor prides itself on creating unique customer and employee experiences across physical, digital, and behavioural touchpoints.
A branding project we loved: Designing a surrealist brand system for Nike Kids
MetaDesign is a creative branding agency known for its expertise in brand strategy, identity systems, and digital interfaces. They date back to 1979 and apply a customer- and user-centred methodology to their work. Their work includes designing logotypes, packaging, collateral systems, websites, applications, mobile interfaces, and other branded systems of communication. As part of the Publicis Groupe, MetaDesign combines the agility of a boutique agency with the resources of a global network, making them a powerful partner for brands looking to make a significant impact.
A branding project we loved: Designing a future-oriented brand identity for Deutsche Telekom
Ramotion is one of the best branding agencies for tech- and product-driven companies. They cater almost exclusively to digital tech brands, so their services ensure companies thrive across all platforms in the digital sphere. Their branding process is comprehensive and covers all bases, including equity audits, strategic direction-setting, visual positioning, identity systems, verbal identity, communication style guides .hey extend these services to growing startups and Fortune 500 companies alike.
A branding project we loved: Creating a distinct master brand for Mozilla Firefox
Cracker and Rush crafts institutional identities for expertise-driven service brands. They begin with brand blueprints that evaluate the current perception of the company, identify gaps, and analyse competitors and how they’re perceived by their shared target audience. From there, they script the client company’s purpose, values, positioning and narrative. That creates a solid foundation for the third stage: brand visibility at scale. This is where the narrative is condensed into tangible artefacts including naming, visual identity and language, naming architecture, tone of voice and more. They also ensure this institutional identity is evangelised through the company and documented through a ‘single source of truth’ brand manual.
A project we loved: Creating a narrative and visual identity for Rohini Nilekani Philanthropies
On the surface level, branding seems quite visual-driven. But brand design encompasses the entirety of a business and colours aspects that seem disconnected, like org culture and business goals.
Choosing to partner with a top branding agency can ensure you don’t get stuck in the weeds and deliver the most impact instantaneously. (And if you need help infusing this brand identity into your digital product, the solution is Obvious!)
Header Illustration by Courtney Askew
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
eadings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
