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Neerja Shah

Head - Communications

Neerja heads Communications at Obvious, leveraging her love for creative storytelling and experience working with agile technology startups. She is extremely passionate about understanding complex human insights and transforming them into actionable results, and firmly believes that well-crafted messages will always have an audience.

A President’s award Gold Medallist for her Masters in Economics, Neerja was previously associated with Genesis BCW where she spearheaded their new business portfolio and pan India public relations mandate for Consumer and Enterprise technology clients such as Uber, Lendingkart and Accenture. She has also worked across domains as a visiting Lecturer at St. Xavier’s College Ahmedabad, a content writer and an editor for an online media firm, and as a managerial head for an NGO.

Neerja seamlessly balances the twin strengths of being crisp, time-conscious and sharp and setting up a function, while infusing conversations with her warmth and energy.

When asked why she's in the field of Communications, Neerja said:

How we access, perceive, receive and internalise information has changed drastically, but well-crafted information will always find an audience. I like how the scope of Communications is all-pervasive, and that we might not actively notice it, but it defines how we work or operate on a very fundamental level.


Being able to talk, write or visually communicate about the most unexplainable things in the simplest way possible, and the freedom to be both logical and creative is what excites me the most.

Neerja is largely inspired by her late grandfather for fighting against all odds to become the person that he was, Michelle Khare for taking on new challenges and showcasing unbelievable dedication everyday, and Alexandria Ocasio-Cortez for questioning the status quo and finding her purpose.

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A good day at work for Neerja is when the tasks for the day are listed out, where she can cross one out after the other, slowly but steadily, a few hours of deep work, and chai and music breaks, followed by an evening chat with the folks at office.

#BeyondTheObvious Neerja can be found eating at Townhalls (and otherwise), getting more plants home, cooking for friends, travelling or going out for drives.

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