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Our portfolio is on your phone: India's Leading UI UX Design Agency

Over 300 million people use the award-winning products we built. And 120+ startups and enterprises have trusted our design chops.

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User research as North Star

For any product to be successful, it must serve the needs and desires of actual humans. User research is a core part of our design practice.

Welcome to The Residency

Rahul Gonsalves

Creative people want to spend time with other creative people. And making fascinating conversations happen between fascinating people is why we've decided to create The Residency, a community for founders, led by Obvious.

Rahul Gonsalves

The Beachhead Smell Test

Pick up any large company — Apple, Microsoft or Meta — and you’ll find that they built a stronghold within a niche before expanding to more lucrative categories. So how do founders decide their early product or their niche? Dhruv Saxena asks five questions (and tells five stories) to help founders find the right direction when they’re starting up.

Chief Executive Officer

How Urban Company’s Design System fuels their growth into new categories and new geographies

Urban Company can launch a new service in one week. They can integrate with another app in just three days. And they don't have a front end engineering time. How do they do it? With a design system.

Chief Executive Officer

Product marketers, design systems can be your new ally

Rahul Gonsalves

Design systems enable product marketers to use real estate in the app for marketing campaigns, to see through their vision of moment marketing and to double down on trends.

Rahul Gonsalves

Velocity: Getting there with design sprints and design systems

Rahul Gonsalves

Any startup needs two things to succeed: Speed, with direction. They need to build the right product and they need to execute quick. Use design sprints and design systems to marry speed and direction and accelerate towards product market fit!

Rahul Gonsalves

You need a design system not after you scale, but to scale

Rahul Gonsalves

You don’t put up scaffolding after building a mansion, but to build one. You don’t build a design system after you’ve become large. You need it to become large. A design system ensures that your design capital is spent on understanding the market, experimenting rapidly and adding business value.

Rahul Gonsalves

The right kind of design system for your organisation

Sanchita Agarwal

One design system doesn’t fit all. Your choice of design system depends on two things — the number of features and products an organization offers and the number of designers and engineers in the team.

Sanchita Agarwal

Head of Engineering

Assemble, don’t build software

Design systems allow your design capital to plug n’ play the relevant component, spending less time on visual design and more on running experiments that add business value.

The journey from Uncommon to Obvious

Rahul Gonsalves

Good product design: it’s got to be Obvious.

Rahul Gonsalves

How to build a design system in 8 weeks

Sanchita Agarwal

Most teams don’t have the luxury of halting feature delivery to build a design system. If design systems have to be built “on the go”, a smarter and more modular approach is needed. You could start with just an MVP of your design system.

Sanchita Agarwal

Head of Engineering

Building a stellar design org: In conversation with Dhruv Saxena

Designing the right kind of organisation is a prerequisite to designing the right kind of products. Dhruv Saxena spoke to the Indian Design Community, where this piece was originally published.

Chief Executive Officer

How we improved search performance on Simple by 10x

Sasikanth Miriyampalli

In an app for healthcare workers where every second counts, performance can quickly become a bottleneck in the success of the hypertension program. So we set out to improve search performance on Simple.

Sasikanth Miriyampalli

Subcontinental: A free and open-source illustration library representing India

Creating a Stand Out Portfolio: Advice from Design Leaders

Sindhu Shivaprasad

The perfect design portfolio doesn't exist. But there are ways to make your portfolio work for you, even when you're not in the room. Design leaders tell how.

Sindhu Shivaprasad

Build better products with UX writing and content design

Well-written UX copy drives better business results. It improves user engagement, reduces support enquiries and retains users by establishing brand loyalty. And it pays to invest in UX writing.

Top product design agencies

We’ve compiled a list of the top product design agencies in the world. No matter the industry you’re in or the next project you’ll be working on, we hope you find a partner on this list that gives you that competitive edge.

Top branding agencies in 2024

Branding goes beyond just a logo or a colour scheme; it encompasses the product's values, voice, and the experience it offers. To help you find the right branding partner to play a pivotal role in your product’s growth, we’ve put together a list of trusted and much-loved branding agencies.

Best motion graphics companies

Investing in motion graphics translates into creating more effective product interfaces, leading to better customer satisfaction, loyalty, and ultimately, higher revenue growth. We’ve compiled a list of the best motion graphics companies who have done incredible work for brands like Slack, Airbnb, Gojek, Spotify, and more.

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MINs to read text

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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