Zeffo (Bravo)

2020

2020

Fintech

Fintech

PRODUCT STRATEGY & DESIGN

PRODUCT STRATEGY & DESIGN

What they came to us for

Bravo’s founders wanted to build a fintech app to help users invest. They wanted to create an MVP version of the product.

What we did

Through research and testing, we designed an MVP version of Bravo (now Zeffo) and created a component library to help scale the product.

Using sprints to go from idea to product


  1. We narrowed down the user segment by conducting primary research with different types of users.

  2. We ran sprints and prototyped different investing products to find the right product: round ups.

  3. We created a playful visual language and an illustration library for Bravo.