Digital products are ubiquitous, and good design is now table stakes. That makes partnering with the right product design agency more crucial than ever. Well-designed products stand out in a crowded marketplace and foster a deeper connection with the audience. It isn’t just about how a product looks, but how it functions. At its core, good digital product design not only meets the immediate needs of the user but also anticipates future challenges, making the product adaptable and sustainable over time.
Balancing innovative functionality and compelling design is easier said than done, though! That’s why product-focused companies often bring in expert product design agencies — to not just help build great products, but optimise culture in a way that makes it possible to create high-quality products that solve meaningful customer problems.
To give you a headstart, we’ve compiled a list of the top product design agencies in the world. No matter the industry you’re in or the next project you’ll be working on, we hope you find a partner on this list that gives you that competitive edge.
Obvious
Obvious is a leading product design agency known for its significant impact on the digital product landscape in India and South-East Asia. Over 10 years, Obvious has helped more than 120 organisations with product strategy, interface design, design systems, user research and more. The product design agency has helped high-profile companies like Wikipedia, Gojek, Google Pay, Swiggy, and Myntra in achieving remarkable growth and innovation in their respective fields. We optimise for speed and scale without compromising on quality or functionality.
A project we loved: Helping Google Pay retain and engage over 290,000 merchants
Work & Co
Work & Co is recognised for solving complex problems through design and technology. They’ve been entrusted with digital product innovation by major companies like Apple, Google, and Nike. As part of Accenture Song, the product design agency collaborates with leading companies to drive growth and bring innovative solutions to market, emphasising the development and scaling of core digital products.
A project we loved: Defining and executing the vision for IKEA’s next-gen customer experience
Metalab
MetaLab is a renowned product design agency known for its unique ability to craft beautiful, intuitive digital products. Their USP lies in their expertise in turning complex concepts into simple, user-friendly experiences. By focusing on clean design and user-centric interfaces, MetaLab helped brands including Slack and Google make a significant impact in the market. Their approach combines aesthetics with functionality, ensuring that every project not only looks great but is also highly effective and engaging for users.
A project we loved: Turning mindfulness into a habit through Waking Up
Propelland
Propelland is a strategic design agency that stands out for its holistic approach to innovation and design. The are known for their ability to blend strategy, design, and technology to create human-centred solutions that drive growth and transformation. Propelland focuses on understanding and solving real-world problems, delivering impactful experiences across various touchpoints.
A project we loved: Enabling personalised products for Coca-Cola fans in Europe
IDEO
IDEO is a global innovation and product design agency and that excels in applying human-centred design to solve complex challenges across industries including healthcare, financial services, and education. They are celebrated for their design thinking methodology, which involves empathy with users, collaborative ideation, rapid prototyping, and iterative testing to create innovative solutions that positively impact lives and businesses.
A project we loved: Designing new ways for American Express’ millennial and Gen Z members to pay
Clay
Clay Global is a design agency that specialises in creating end-to-end digital experiences. Their focus lies in UX/UI design, branding, and development for websites and mobile apps. Clay Global stands out for its strategic approach to design, aiming to enhance user engagement and drive business growth. They collaborate with both startups and Fortune 100 companies, leveraging design thinking to solve complex challenges and deliver innovative, user-centered solutions. Their portfolio showcases a commitment to aesthetics, functionality, and creating impactful digital experiences.
A project we loved: Elevating the mobile experience for Colombia’s first digital bank
Top product design agencies come in with tried-and-tested best practices to meet business objectives through functional, delightful products. We’ve seen first-hand how partnering with a product design agencies cuts down design and development time, takes a product to market faster, and ensures it resonates with the target audience from the get-go.
If you’re ready to chat about taking your product idea from napkin sketch to the palm of your user’s hand, reach out to us today!
Banner image by Razvan Vezeteu